Marketing AskAway at Your Library

From the QP listserv:
Join us for a webinar on promoting your virtual reference service, Tuesday, March 18, 11:30 am – 12:30 p.m. EST [3:30 – 4:30 pm GMT] ***Note corrected time***
Academic librarians, are you looking for ways to position your library as the information provider of choice?
Virtual reference provides a great opportunity to guide students to the best resources when they need your help the most. Our two speakers, both heading successful virtual reference services at large academic libraries (the University of Washington in the United States and the University of Wolverhampton in the United Kingdom) will share their tips on promoting their chat and e-mail reference services to students on campus and off, and discuss what works to capture the attention of their campus constituencies. For example, the University of Washington saw an increase of 43% in chat and e-mail activity during the 2006–2007 academic year as a result of effectively promoting their service.

Join us for a webinar on promoting your virtual reference service, Tuesday, March 18, 11:30 am – 12:30 p.m. EST [3:30 – 4:30 pm GMT]***Note corrected time***
Although our panelists will be speaking of their experiences in promoting virtual reference in academic libraries, many of the same techniques can be used in any type of library.
Our speakers:
Wendy Haynes became the project champion for the University of Wolverhampton’s new virtual reference service, ASSIST, in September 2006. She has successfully driven the project through to the expected embedding of the service in 2008. During 2007, she completed her MSC dissertation on evaluation of virtual reference services.
Nancy Huling is Head of Reference and Research Services at the University of Washington Libraries. In January 2002, with the participation of her colleagues, she launched the UW Libraries live chat service and simultaneously established a cooperative chat monitoring arrangement with Cornell University (both Cornell and UW are now in the 24/7 Reference cooperative). Nancy is a member of the QuestionPoint Users Council and the QuestionPoint 24/7 Reference Advisory BoardQuestionPoint will host a webinar on March 18
To register for this free event, see: http://www.oclc.org/info/questionpoint/
For questions regarding the event, please contact Susan McGlamery, mcglames@oclc.org. If you are unable to attend, a recording of this webinar will be available on the QuestionPoint website.

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