OCLC Free Webinar: Marketing Your Virtual Reference Service

From the OCLC QuestionPoint team:

We invite you to attend a free webinar, Finding your users online, May
17 at 1 PM ET.

Seeking Synchronicity found that one of the biggest obstacles to a
successful virtual reference service was getting users to simply know
the service existed. How do you find your users online? How do they find
you?

Look at what signs have been effective in letting users know about the
service. What works best in both drawing users' attention and getting
them to know what the service is about? With our constantly changing
technical vocabulary, are you really saying what you want to say?

Date: 17 May 2012
Time: 1:00 PM-2:00 PM, Eastern

Speakers:
Joanne John, coordinator of Enquire, the UK's national public library
virtual reference cooperative
Bill Pardue, librarian at Arlington Heights Memorial Library in Illinois

To attend, please register for this event: http://bit.ly/zuDNJY

For those unable to attend, a recording of the webinar will be posted
here: http://www.oclc.org/questionpoint/overview/websessions.htm

Susan McGlamery
QuestionPoint product manager
mcglames@oclc.org

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